TikTok Adds a Slider to Cut AI Videos and Give You More Control

A new way to dial AI content

TikTok has introduced a user control that lets people decide how much AI-generated content appears in their feed. Announced at TikTok’s European trust-and-safety summit in Dublin, the company said it has already labeled more than 1.3 billion videos as generated by its AI tools. The new option will appear as a toggle inside “Manage Topics” under content preferences, allowing users to reduce or increase the amount of AI-made material they see.

Why this matters

Many users wake up and scroll through feeds wondering how much of the content is human-made and how much was produced by a machine. This setting is a small but meaningful nudge toward giving viewers more agency over their experience. It recognizes a growing appetite for less algorithmic overload and more discernible, authentic content.

Transparency measures: labels and watermarks

Alongside the toggle, TikTok is improving transparency by labeling AI-generated videos and watermarking items produced with its tools or tagged through the industry-wide C2PA initiative. These labels aim to make it easier for viewers to identify synthetic material without digging into metadata or technical details.

The downside: low-quality AI content and the filter bubble

Platforms have been flooded with quickly generated, low-quality "AI-slop" that clogs feeds and can degrade the overall experience. As synthetic content becomes harder to distinguish from human work, concerns rise about authenticity, trust, mental health, and users' sense of agency. Personalization and recommendation systems can intensify filter bubbles, promoting the familiar instead of exposing people to the unexpected.

Open questions for creators and researchers

Key questions remain: how effective will the toggle be in practice? Will reducing AI videos meaningfully improve users' experiences, or will the change be largely cosmetic? Small human creators face risks if AI content is deprioritized without compensatory support — platforms owe creators protection as they re-tune algorithms and monetization models.

What this change means for users

The slider gives users a way to tweak their own feeds rather than leave everything to the algorithm. It won't solve engagement traps or the dopamine-driven nature of scrolling, but it does return a bit more control to viewers in an increasingly automated landscape.