Revolutionizing Marketing with Emotional AI: Insights from Zenapse CEO Matthew Bernardini

Leading Zenapse's Vision

Matthew Bernardini, CEO and Co-Founder of Zenapse, spearheads the company's mission to transform marketing through emotionally intelligent AI. With extensive experience in product marketing, data strategy, and technology, Bernardini combines entrepreneurial success and corporate insights from JPMorgan Chase, Omnicom, and Capgemini.

Zenapse and the Large Emotion Model (LEM)

Zenapse is an AI platform that enhances customer acquisition, engagement, and retention by delivering emotionally intelligent experiences. Its core innovation is the Large Emotion Model (LEM), the world’s first AI model focusing on psychographic insights and goal-based optimization to help brands connect deeply with their audiences. Unlike traditional marketing tools, Zenapse’s solutions deploy quickly and provide measurable results within hours, reducing costs and boosting ROI.

The 'Aha' Moment Behind LEM

The founding team at Zenapse, with over a century of combined experience, recognized a paradigm shift in marketing driven by AI. Traditional methods failed to meet the demand for personalized, resonant experiences at speed and scale. LEM was created to bridge this gap by introducing emotional intelligence into consumer interactions, enabling brands to prioritize messaging based on consumer values rather than just brand-centric content.

What Sets LEM Apart from Large Language Models?

LEM is a predictive AI engine powered by data from over 200 million consumers and 6 billion datapoints. It provides psychographic insights into beliefs, sentiments, and emotions that motivate customer decisions. This contrasts with large language models (LLMs), which focus on text processing and do not capture the emotional and value-driven nuances of consumer behavior.

Emotional Intelligence: The Missing Link in Marketing AI

Marketers traditionally rely on demographics and behavioral data, which fail to capture the emotional drivers behind 95% of consumer decisions. Zenapse integrates with platforms like Adobe, Salesforce, and Google to provide psychographic insights that increase conversion rates by 40-400% and engagement by up to 80%, proving the power of emotional intelligence in marketing.

Addressing AI Misconceptions

Contrary to fears that AI replaces marketers, Zenapse uses AI to enhance human creativity and understanding. By moving beyond broad demographic categories, LEM helps marketers create personalized campaigns aligned with what truly matters to each consumer, strengthening rather than replacing the human touch.

Innovation in AI and Emotional Intelligence

True innovation lies in data quality. Zenapse’s LEM, built on real-time data from 300 million consumers and billions of datapoints, offers comprehensive consumer insights unattainable before. This allows brands to create emotionally intelligent experiences that resonate deeply.

Psychographic Signals Powering LEM

LEM analyzes four pillars:

• Beliefs: personal values like money, family, knowledge
• Emotions: reactions to ads or promotions
• Activities: real-world and digital consumer hobbies
• Behaviors: actions within brand experiences like purchases or video views Addressing emotions unlocks value throughout the customer lifecycle.

Commitment to Privacy and Ethics

Zenapse prioritizes privacy with SOC2 compliance, anonymized and aggregated data, and strict governance to ensure ethical AI use without capturing personally identifiable information.

Zenapse’s Tools: ZenCore, ZenInsight, and ZenVision

ZenCore powers the LEM with psychographic modeling. ZenInsight provides the data foundation, while ZenVision translates insights into real-time recommendations for marketers, forming an integrated solution for emotionally intelligent marketing.

Industry Applications and Surprising Use Cases

Zenapse serves diverse sectors including retail, telecom, and healthcare, partnering with companies like Comcast and Sam’s Club. Though emotional drivers differ by industry, the framework for understanding and aligning consumer experiences remains consistent, yielding significant conversion improvements.

Future Vision for LEM

Zenapse aims to expand LEM beyond marketing to areas like connected TVs (in partnership with LG Ad Solutions), video games, automobiles, and smart homes by 2028, extending emotionally intelligent AI across key consumer touchpoints.

The Next Decade of Digital Experiences

Emotionally intelligent AI will transform digital marketing with hyper-personalized, real-time experiences across multiple platforms. Businesses embracing this shift will lead, while those resistant risk falling behind. Zenapse continues innovating to stay at the forefront of this evolution.

For more information, visit Zenapse.