Skechers Unveils Luna: AI Stylist That Rates Your Outfit and Guides Your Shopping

Meet Luna: The AI Stylist Revolutionizing In-Store Shopping

Skechers has introduced Luna, an AI-powered assistant debuting at their flagship store in Singapore’s Punggol Coast Mall. Luna engages shoppers in conversation, provides style recommendations, and learns individual preferences by quietly collecting data throughout the interaction.

Combining Physical and Digital: The Phygital Experience

Luna represents a shift toward "phygital" retail, blending physical store presence with digital technology to create a seamless, data-driven shopping journey. This assistant uses speech-to-speech AI to analyze what customers are wearing or browsing and suggests shoes and outfits accordingly.

Continuous Interaction Beyond the Store

The experience doesn’t end at the store. Shoppers can continue chatting with Luna on Telegram, allowing personalized fashion advice to be accessible anytime, anywhere.

Real-Time, Personalized Recommendations

Luna adapts its suggestions using live data, offering a human-like engagement that improves with every interaction. This personalization helps customers discover products tailored to their tastes and needs.

Skechers’ Vision and Data Utilization

Irene Lee, Senior General Manager at Skechers Singapore, emphasizes that Luna enhances the retail journey by creating an interactive and social shopping experience. Beyond style advice, Luna functions as a data funnel, informing Skechers’ inventory, marketing strategies, and design choices based on consumer interactions.

Consumer Benefits and Privacy Considerations

Shoppers benefit from a responsive assistant that learns preferences and nudges them toward suitable products. However, as conversations move to more private platforms like Telegram, users should be aware of the extent of data sharing and how their information might be used.

Challenges Ahead for Skechers

Scaling Luna’s AI capabilities to older stores with less advanced technology infrastructure poses a challenge. Additionally, maintaining a warm, human touch in an automated system remains a key concern.

A Glimpse into the Future of Retail

Luna is part chatbot, part personal stylist, and part silent observer, embodying the future of AI-powered retail where shopping becomes more intelligent, seamless, and subtly surveilled. Skechers is betting that shoppers will embrace fashion advice from machines watching their preferences closely.