ChatGPT Revolutionizes Shopping with Personalized Recommendations and Price Comparisons
OpenAI has upgraded ChatGPT with new shopping features including personalized recommendations, price comparisons, and direct buying links, challenging major tech companies in the online shopping space.
OpenAI Introduces Conversational Commerce
OpenAI has launched a significant update that transforms ChatGPT into a powerful shopping assistant. This new feature ushers in an era of "conversational commerce," directly challenging major players like Google, Amazon, and review-driven media sites.
Key Features of the Shopping Update
Released on April 28, the update allows users to receive personalized product recommendations, side-by-side price comparisons, user reviews, and direct purchase links. These features are accessible to all users including free, Plus subscribers, and even those not logged in.
How Shopping with ChatGPT Works
Users can now ask ChatGPT specific shopping queries such as "best red t-shirt under $30" and receive results displayed as visual tiles accompanied by retailer options, user reviews, and direct buying links. OpenAI emphasizes that the product results are selected by AI algorithms rather than being ads or sponsored content.
Competing with Tech Giants
ChatGPT currently handles over a billion searches weekly and is entering the commercial search space, competing with Google (which is losing ground on shopping queries), Amazon (with its own AI shopping assistant), and publishers who monetize through affiliate links.
Simplifying the Shopping Journey
ChatGPT aims to streamline the entire shopping experience by consolidating research, comparison, review, and purchasing into a single chat-driven interface. It also leverages user preferences by storing past conversations to tailor future recommendations, although memory features are disabled in the EU and UK due to privacy regulations.
Future Outlook and Revenue Models
With online shopping projected to generate $125 billion in revenue by 2029, OpenAI is exploring affiliate revenue models but prioritizes delivering a high-quality user experience. According to Adam Fry, OpenAI’s search product lead, the system is designed to understand how people review and discuss products to improve recommendations.
ChatGPT is evolving beyond a simple chatbot into a formidable digital storefront competitor, potentially reshaping the online shopping landscape.
Reference
The original announcement was published by DailyAI on April 28, 2025.
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