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'Adobe's $1.9B purchase of Semrush signals a shift from traditional SEO to AI-driven visibility, forcing brands and agencies to rethink discovery in the age of large language models.'
'Google AI Mode replaces blue links with AI summaries in Australia, pushing sites to become cited sources; adapt with deeper content and authority to retain traffic.'
'Discover how AI tools can humanize and reframe your text to reduce overlaps flagged by Copyscape and keep your content original and engaging.'
Generative AI is reshaping search behavior and public relations strategies, requiring brands to focus on structured content, thought leadership, and AI visibility to stay relevant.