Talk To Your TV: Bitmovin's Agentic AI Hub Turns Voice Into Instant Highlights

Voice that finally feels natural on TV

Bitmovin's new Agentic AI Hub uses natural language to rework how we interact with streaming content. Instead of wrestling with menus and timelines, viewers can speak to their TV and get precise, context-aware responses. The platform aims to make asking 'when did that happen' or 'show me the highlights' feel like a normal conversation rather than a technical query.

One cohesive process for highlights and clips

Behind the scenes, the Hub performs scene detection, summarisation and clip extraction in a single, coordinated workflow. That means short-form highlights are created on the fly instead of being handcrafted. For creators this removes hours of tedious editing: tasks that once took editors two or three days can now be completed in minutes as the AI sifts, tags and extracts relevant moments.

Agentic AI and growing autonomy

A defining idea in Bitmovin's launch is 'agentic AI' — systems that act with more independence and require less continuous human prompting. The Hub moves beyond simple voice control to an autonomous assistant that can make decisions about which clips matter, how to summarise scenes, and how to package them for short-form consumption.

This shift is not just about new features. It signals a changing relationship between humans and machines, where the AI takes on more creative and curatorial responsibilities while people focus on higher-level direction.

Enterprise workflow gains

Enterprises stand to gain from these capabilities through faster turnaround, lower manual effort and streamlined distribution. Media operations can embed the Hub into pipelines to automate routine tasks, accelerate content repurposing, and unlock new efficiencies across production and postproduction.

How it feels to the viewer

The user experience is deceptively simple. You try a voice command as a lark, and then find yourself talking to your TV like it's nothing. That casual interaction hides a lot of sophisticated automation, but it also makes watching and finding content feel more conversational and immediate.