Netflix 2025 By the Numbers: 301M Subscribers, Global Reach and What's Next
Global subscriber snapshot
By the end of 2024 Netflix reached roughly 301.6 million paid subscribers worldwide, following a strong Q4 that added about 18.9 million paid memberships. Since then the platform has continued to grow, with a notable surge in its ad-supported tier that counted around 94 million signups by May 2025.
Regional breakdown
As of Q4 2024 the distribution of subscribers looked roughly like this:
- EMEA (Europe, Middle East & Africa): 101.1 million
- U.S. & Canada: 89.6 million
- Asia-Pacific: ~57.5 million
- Latin America: ~53.3 million
Netflix has said it will stop publishing detailed quarterly subscriber breakdowns starting Q1 2025 and will emphasize revenue and other metrics instead.
Countries, availability and catalog sizes
Netflix is available in over 190 countries, excluding China, Crimea, North Korea, Russia, and Syria. Catalog size varies by market: Slovakia reportedly has one of the largest libraries with over 7,000 titles, while some countries like Sudan have as few as 900–1,000 titles. The U.S. library is large but not always the largest in total title count because of licensing and local rights.
Some of the largest single-country subscriber counts (mid-2025 estimates) include:
- United States: ~81.44 million
- United Kingdom: ~18.4 million
- Germany: ~16.59 million
- Brazil: ~16.59 million
- France: ~13.57 million
Per-capita penetration and catalog breadth give a fuller picture than raw subscriber totals alone.
Popular titles and viewing habits
Top performers in early 2025 included the British series Adolescence (~145 million global views Jan–June 2025) and the movie Back in Action (~165 million global views in H1 2025). Older catalog hits also continue to attract large audiences, showing the long tail value of established IP.
Average daily viewing per user was about 63 minutes globally in 2025, roughly matching U.S. figures (about 1 hour and 3 minutes per day). Usage varies by age, region, and subscription tier.
Demographics and gender split
U.S. surveys in 2025 showed very high adoption across adult age groups: roughly 80% of adults under 30 and 81% of those 30–49 use Netflix, with lower but substantial shares among older groups. By generation share of Netflix users, Millennials are the largest cohort (~33.3%), followed by Gen X (~26.3%), Gen Z (~18.2%), and Baby Boomers (~22.2%).
Gender distribution is nearly even: about 51% female and 49% male as of mid-2025.
Revenue, workforce and market position
Netflix reported about US$39.00 billion in revenue for 2024, up roughly 15–16% year over year. Forecasts for 2025 anticipated revenues in the mid-40s billions range, driven by price changes, membership growth (especially ad-supported tiers), and higher average revenue per user in some regions.
Headcount grew to about 14,000 full-time employees by the end of 2024.
In terms of global paid subscriptions Netflix remained the largest SVOD service at ~301.6 million paid subs in 2025, ahead of Amazon Prime Video (~200 million) and Disney+ (~126–128 million). U.S. streaming market share is roughly 21–22%, with Netflix tied closely with Amazon Prime Video in some measures.
What the numbers mean
Netflix still holds a commanding position in global streaming by scale, geographic reach, and daily usage, but competition is intense. Newer strategies like ad-supported tiers, localized content investments, and shifts in licensing are shaping how growth and success are measured. The next phase for Netflix appears less about pure subscriber dominance and more about diversifying revenue, maximizing engagement, and navigating regional content dynamics.