Google Unveils AI Virtual Try-On and Enhanced Price Alerts to Revolutionize Online Shopping

AI Virtual Try-On Brings Personalized Shopping Experience

Google has introduced an AI Virtual Try-On feature that allows shoppers to upload a full-length photo of themselves and see how clothes would look on their own body. This innovative tool integrates seamlessly into Google Search, Shopping, and Images, providing users with a realistic preview of how garments will fit and drape. It eliminates guesswork and enhances confidence in online purchases.

Smarter Price Alerts Tailored to Your Preferences

Alongside the try-on technology, Google has upgraded its price tracking capabilities. Users can now set alerts not only for price drops but also specify size, color, and exact target prices. Powered by Google's comprehensive Shopping Graph, which scans billions of listings, the system notifies shoppers precisely when items matching their criteria go on sale, making it easier to snag the best deals.

Upcoming AI Mode for Style Inspiration

Looking forward, Google plans to launch AI Mode this fall, a feature designed to generate visual style inspirations based on user queries. Whether for outfits or room decor, AI Mode will create mock visuals and suggest real products, such as generating looks for a "green flowy dress for a garden party."

How It Works

Users upload their full-length photo, select the "Try It On" icon for eligible products, and instantly view realistic images of how the clothes will look on them. They can save favorite looks, revisit previous try-ons, and share with friends. This feature is currently available to U.S. users across Search Labs, Search, Shopping, and Images.

Impact on Shopping Habits

This technology aims to reduce returns by providing a more accurate fit preview, addressing a major pain point in online apparel shopping. The personalized price alerts act as a smart companion, ensuring shoppers never miss a deal. Together, these innovations promise to transform the online shopping landscape with Disney-level product visualization combined with intelligent deal tracking.

Privacy and Availability

Concerns about photo security and international availability remain common questions. Google assures users that privacy is prioritized, and while these features are currently U.S.-only, broader rollout may follow.

Would you be interested in virtually trying on clothes before buying or having Google notify you instantly when your favorite items go on sale? This new suite of AI-powered tools is shaping the future of online shopping.